Higher Education Mobile Learning Handbook
A resource on one-to-one computing environments for administrators, faculty and the higher education community.
Wireless Frequency Spectrum
A great graphical representation of the wireless frequency spectrum. Any Mobile Media student should understand this like the back of their hand. This document covers everything from television, cell phones, mobile broadband, satellite, etc.
Online Ad Networks: Monetizing the Long Tail
March 2008 by desilva + phillips, LLC
Online advertising networks have emerged as an essential vehicle for monetizing the Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized online publishers with significantly more advertising revenues than would otherwise be possible. And by finding ways to make this inventory more palatable to more advertisers, ad networks are positioned to grow faster than the broader market.
Oppurtunities and the Challenges: Enterprises and the Wireless Intranet
Alter Ego Networks
Increasingly, the world's enterprises are facing a new technology challenge nearly as great as that of the Internet itself: the wireless intranet. Today, intelligent cell phones, pagers, palmtops, PDAs and other mobile devices are fast becoming popular for accessing the Internet. For the intranets that connect many enterprises to their employees, suppliers and customers, the opportunities and challenges of mobile devices are more subtle— but no less important.
Coveo Mobile Email Server Search
June 2008 by Beyond Search Research
Coveo, a respected leader in enterprise search, information access and content processing, has introduced the G2B forEmail solution that allows a mobile professional to search, access, and retrieve server based email and attachments in a secure, easy-to-use way.
Location Aware Computing
Nov 2008 by A. Michael Berman, Sue M. Lewis, Anthony Conto.
Location-aware computing refers to systems that can sense the current location of a user or device and change behavior based on this location. The best-known example is the Global Positioning System (GPS) navigation device. The reduction in price of location sensors, combined with the widespread availability of highly sophisticated portable devices (particularly smartphones), has resulted in the increased impact of location-aware systems in recent years.
Deployment of Mobile WiMAX Networks by Operators with Existing 2G & 3G Networks
2008 by Wimax Forum
2.5 and 3G networks will continue to serve up voice and mobile data for the foreseeable future, but these networks will become capacity constrained as mobile broadband data use increases. OFDM & MIMO have emerged as the technologies of choice to satisfy this growth, not only for WiMAX, but also for 3GPP's future LTE** standard as well as Wi-Fi (802.11n). The combination of OFDM and MIMO is highly scalable and systems based upon it are best positioned to satisfy the headroom requirements for mobile broadband data over the next decade.
Mobile Social Software – Applications that Drive Social Networking and Maximize Your Revenues
May 2006 by Exit Games
The highly social aspects of mobile technology (e.g. SMS, voice) increase the interest in already existing online game formats (e.g. casual online gaming, MMORPG, Xbox Live). But besides adapting these formats to the new mobile media, the specific character of this media also allows the creation of completely new, mobile-specific formats of mobile social software.
Putting Citizens First: Transforming Online Government
November 2008 by the Federal Web Managers Council
The importance of the Internet has grown exponentially over the last decade, but the government's ability to provide online services to the American people hasn't grown at the same pace. Building this capacity will present one of the biggest challenges—and most promising opportunities—for President-elect Obama. We need to build on the groundswell of citizen participation in the presidential campaign and make people's everyday interactions with their government easier and more transparent.
Google Android
October 2008 by Tiger Spike Limited
All of the recent hype in the mobile industry has been around the iPhone. But with the unveiling of the open-source, license-free mobile operating system Google Android, that is destined to change.
Surfing into the Future: Mobile Broad Band Technologies
August 2007 by Juniper Research
Mobile Broadband allows for anytime, anywhere access of high-bandwidth applications, content and communications. Introduction to main broadband technologies, global market status and subscriber forecasts.
2008 Annual Google Communications Intelligence Report
February 2008 by Google
At the end of 2007, Google conducted an annual online survey of messaging professionals. Providing insight into the major communications trends in the past year as well as the pressing issues and concerns for the coming one, this survey is the result of 575 global interviews with CEOs, CIOs, and CTOs in large, multinational enterprises as well as small organizations.
XMPP: The Protocol for Open, Extensible Instant Messaging
by Jive Software
XMPP, the Extensible Messaging and Presence Protocol, is an Instant Messaging (IM) standard of the Internet Engineering Task Force (IETF) --the same organization that standardized Email (POP/IMAP/SMTP) and the World Wide Web (HTTP) protocols. XMPP can be used to stream virtually any XML data between individuals or applications, making it a perfect choice for applications such as IM.
J2ME Building Blocks for Mobile Devices
White Paper on KVM and the Connected, Limited Device Configuration (CLD) by Sun Microsystems
Connected, personalized, intelligent information appliances are becoming increasingly important in our business and private lives. These appliances, which include devices such as cell phones, two-way pagers, personal organizers, screen phones, and POS terminals, have many things in common. But they are also diverse in features, form, and function. They tend to be special-purpose, limited-function devices, not the general-purpose computing machines we have known in the past.
Mobile Search Comes Of Age: Opportunities And Challenges
June 2007 by Ovum/MEF Mobile Search Initiative
Mobile market dynamics are changing in a way that means consumers have more content available than ever before. However, finding content often proves a difficult, slow and expensive experience. This is where mobile search can help by making content discovery easier. It can also help drive revenues from increased data traffic content downloads and advertising opportunities.
Understanding the Mobile Ecosystem
2008 by Strategy Analytics for Adobe Systems
The mobile handset is becoming a platform for a wide variety of data applications, from taking and sending pictures—virtually all new handsets will have cameras by the end of the decade—to playing games, listening to music, watching video, and getting information from the Internet. In order to take advantage of the opportunities in mobile content, developers and designers need to be aware of the ways in which the mobile content business practices differ dramatically from those of the desktop Internet world.
Mobile Search Optimization
August 2007 by Resolution Media
Mobile search optimization is commonly misunderstood as optimization of a web site specifically designed for the mobile web. While this is a large part of mobile search optimization, a truly comprehensive mobile search optimization campaign will also include mobile and local content distribution and an audit of the client's website for mobile web accessibility.
Mobile Advertising Review
January 2009 by Mobile Marketing Association
Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. This document is an overview on the mobile media channels available to advertisers today, including the benefits offered by each, and considerations to use in selecting and optimizing mobile advertising campaigns.
Mobile Advertising in a .Mobi World
November 2007 by the MAG Mobile Advertising Task Force
Mobile Advertising is a sector of the overall advertising industry that is reaching an important milestone. Though still rapidly evolving, and driven in large part by innovative mobile web startup companies worldwide, the Mobile Advertising industry is approaching $1 billion in global revenue for 2007 and attracting attention from top brands and advertising agencies. Mobile Advertising is the next wave of opportunity for marketers, brands, and advertising agencies to capture the attention of highly-desirable and affluent consumers on the go.
Mobile Instant Messaging: The Next Global Messaging Opportunity
November 2006 by Scott Ellison Elisabeth Rainge William Stofega
Mobile Instant Messaging (MIM) is the next major global messaging market opportunity and represents a natural evolution of the enormous global success of Short Messaging Services (SMS) and its over 1 billion users. In light of worldwide acceptance of wireless and a global culture of SMS texting, the mobile industry has recognized the global market opportunity of MIM and other next-generation and converged services and is deploying flexible IP-based infrastructure to support these new market opportunities.
Mobile Instant Messaging: The Next Global Messaging Opportunity
July 2008 by Bill Weinberg, LinuxPundit.com
This white paper outlines the commercial and technical landscape around deployment of Linux-based mobile applications platforms. It examines ecosystem
forces at play in (re)defining "mobile Linux" and the diversity of paths to deploying open source in mobile devices.
Optomizing Pdf Files For Display On Mobile Devices
July 2008 by Bill Weinberg, LinuxPundit.com
In this two-part document, you'll first learn how to optimize existing PDF files. Then, you'll learn techniques for creating the best PDF files for display on handheld devices. In both cases, the goal is the same: to perfect PDF files for use on a mobile device without compromising their visually rich content.
Mobile Content From the Masses
2007 by Juniper Research
In this two-part document, you'll first learn how to optimize existing PDF files. Then, you'll learn techniques for creating the best PDF files for display on handheld devices. In both cases, the goal is the same: to perfect PDF files for use on a mobile device without compromising their visually rich content.
The Best and Worst of the Mobile Web
2007 by Juniper Research
As this "Best & Worst" survey shows, 2008 is the "late early stage" of the mobile web: the end of the beginning. There's a huge disparity between best practice and common practice, with most mobile websites still clustering around the bottom of the effectiveness scale. But from this cluster, a few brands are leaping out; they're getting it right and reaping the rewards. They're creating simple, compelling mobile web experiences that entertain, satisfy a real need or do both.
Music To Go: Mobile Music, Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 5th Ed.
2007 by Juniper Research
Since its inception, mobile music has been the main driver of mobile entertainment services . Ringtones are an example of the first mobile entertainment service to achieve mainstream integration. However major labels were reluctant to engage the mobile medium, and mobile handsets and data costs restricted much of this service until recently. Now mobile usres are downloading or streaming full, original recordings in ever greater numbers.
Mobile Middleware: The Next Frontier in Enterprise Application Integration
2007 by Tamara Kanoc, Nettech Systems, Inc.
Mobile middleware refers to the software that is used by software vendors and corporate IT groups to add mobile connectivity to their applications. While mobile middleware has been used for years by many vertical market application developers, there are now forces at work that make mobile middleware a critical element in all aspects of the enterprise software market.
Demonstrating the Business Value of Mobile Device Management in the Enterprise
2006 by Stephen D. Drake
Mobile device management (MDM) in the enterprise has evolved with its rise from niche application to mission-critical IT process. The rise of the laptop as a key replacement to desktops in the mid-90's spawned a new paradigm as it related to managing, administering, and controlling mobile devices. The advent of new devices (including the PDA, smartphones, and other datacentric mobile devices) into the enterprise ushered in the opportunity to expand enterprise application technology down to these devices. The support and management of mobile devices, however, represented greater challenges compared to the support and management of standardized and rather powerful Windows-based laptops.
Opera Turbo
2009 by Opera Software
As demand grows for Internet connectivity on more devices, operators and OEMs face different but complementary issues in terms of ensuring the most cost-effective and efficient services and products, while maintaining a sustainable, strategic offering for consumers. Meeting the need for stability, performance and speed demanded by the marketplace will grow increasingly difficult if network load is overtaxed, operating costs are high or if customers grow unhappy with the products and services they receive. Operators and OEMs can deliver solutions to these challenges by forging partnerships with solution providers to keep themselves competitive.
Mobile Social Networking: The New Ecosystem
2008 by Paul Gillin
Social networks have caught on because they make it easyfor people to stay connected to large numbers of friends and acquaintances. Social networks have been the talk of the Internet since early 2007, when Facebook began its rapid growth and specialized social networks began to blossom. There are now more than 2,500 social networks online, according to the Go2Web20.net directory. They serve everyone from dog lovers to doctors. Some are beginning to tap the underserved mobile market. For example, more than 1 million BlackBerry smartphone users have downloaded the recently released Facebook client application to their BlackBerry smartphones.
The Apple iPhone: Successes and Challenges for the Mobile Industry
March 2008 by Rubicon Consulting
The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there's relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry? To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.
The Social Pulpit: Barak Obama's Social Media Toolkit
2009 Principal Author: Monte Lutz, SVP-Digital Public Affairs, Edelman
Obama has already succeeded in changing the way strategists think about
engineering electoral victory. But, the lessons learned from his campaign won't just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.
Mobile Device Management for Dummies
2008 by Mike Oliver, Sybase iAnywhere
Every day, more and more of your enterprise – along with its data and transactions – is moving to the frontlines where you interact directly with your customers. The frontlines present a key opportunity for your business to gain a competitive advantage, by having the information and applications necessary to
take decisive action when you need to.
Revolutionizing Voice UI for Mobile
May 2008 by Vlingo
Speech recognition has been used to varying degrees of success in a variety of mobile applications such as voice dialing. The adoption of speech as an interface on mobile devices has been limited however by the constrained nature of these speech-driven applications. Wireless operators, device makers, and application providers are all finding that the limitations of a small display and twelve buttons on a keypad is becoming the primary constraint on what applications can be successfully deployed. We believe that a more capable user interface is the key to unlocking data services for a broad segment of the population.
The Role of 10 Gigabit Ethernet in Virtualized Worlds
2008 by Cisco Systems, and VMware
Virtualization is rapidly becoming an essential tool for more fully harnessing and managing the power of today's data center servers. In only a few years, standard x86 server technology has increased in performance and density so that today, multisocket, quad-core systems with 32 or more gigabytes of memory are the norm. The combination of multicore computing and virtualization software such as VMware Virtual Infrastructure has enabled IT departments to bring server sprawl under control by running multiple independent workloads on a smaller number of servers.
Breakthroughs in the European Mobile Payment Market
2008 by Laurent Bailly and Bernard Van der Lande, Atos Origin
Technological advances, such as the new generation of mobile devices, the emergence of contactless payments, IP everywhere and 3G, coupled with the adoption of the new legal framework for payments and the creation of the Single Euro Payment Area (SEPA) means the future for mobile payment has never been more promising.
White Paper on Universal Mobile Interface
2009 by Martin Vendel, Ph.D.
The Mobile Internet is, or will be, the primary access to the Internet for most people as mobile phones far outnumber PCs. Today there are about 3.5 billion mobiles, as compared to about 1 billion PCs. This relationship is not expected to change very much but more mobiles are gradually becoming Internet enabled, data speeds are increasing, and services are becoming more affordable. To really reach the full potential of the Internet, also for less developed countries, it is of great importance that Mobile Internet achieves mass adoption.
Dvb-h Mobile Tv Flexible Satellite Distribution
January 2007 by UDcast
This white paper describes a number of challenges facing large-scale commercial deployment of Mobile TV. In order to achieve commercial success, a balance must be struck between the provision of more advanced and attractive services to increase revenue, and the cost of such a provision.
Why Go Mobile? Or the Future of Recruiting is Unwired
2009 by mJob and Joel Cheesman
With over four billion mobile phone users worldwide – compared to the only one billion who own Pcs – the smart money is moving toward smart phones. The mobile Web is more than just accessing the Internet on a phone – it's actively engaging in a world where technology is king and timing is everything. Employers, recruiters, and job seekers alike are perfectly poised to utilize mobile technology as a way to create what is sure to become the "ultimate talent search experience."
Xenon Emerges as Flash Leader as Camera Phones Reach Multi Megapixel Levels
2006 by PerkinElmer
As resolution reaches the capability to deliver digital still camera (DSC) class images. There is a golden opportunity for the handset makers to get into the entry level DSC market segment. But just increasing the imager resolution is not sufficient to replace the entry level segment of the DSC market. Handset manufacturers also need to include better optical features such as a mechanical shutter, autofocus, optical or digital zoom, and a Xenon flash lamp for crisp clear pictures and low light conditions.
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